These classic Talking Heads lyrics (from the song “Once in a Lifetime”) are as appropriate as any other way to kick off this blog. That is to say, there are biographical narratives about Will and me on this site, but how did we really get to the point of deciding to stop talking about going into business and actually do it?
Will and I had talked off and on over the years about a number of different business ideas – including a fajita stand in downtown Spartanburg. Will cooks outrageously delicious chicken and steak fajitas. Nonetheless, we’re pretty sure our experiences are, on the whole, better suited to the realm of writing, marketing, and communications.
We don’t always agree on every issue. But we work well together and feel that our give-and-take is a healthy process that leads to good results. Will and I worked together for several years at the Spartanburg Herald-Journal. In fact, he was one of my editors. Like any boss, he wasn’t always my favorite guy in the world. But he consistently helped make my work better, offering solid writing suggestions and working with me to get at the important, and often difficult, questions. I’m pretty sure Will thought of me as a hard-working and reliable reporter with at least some talent for the job.
Since our days at the Herald-Journal, we’ve both gone to work in public relations. Our combined experiences now include web content development, marketing strategy, video production, and media relations consulting. So, we figured the time was right to go out on our own. You can read our bios and our list of proposed services on our Web site (and we hope you will, of course). I’ll just note here that feedback so far has been positive, and we’ve begun work with several clients. We hope that our skills and business model will fill a niche for this area and beyond.
We also hope for this blog to become an active site to discuss issues in marketing and communications. We’ll offer up our thoughts, ideas, and commentary on a regular basis, and we’d love to have your input.
Thanks!
Baker
